We believe true wealth requires a shift in mindset. It is not enough to simply earn a high wage; we must strive to own the assets that generate value. This journey from employment to equity is the heart of our mission at
Wealth Transfer: Moving from "Manager" to "Owner" as a Path to Generational Wealth
Understanding Income Versus Equity
Our founder, Don Jones, journeyed from janitor to retail leader, learning a crucial lesson: a salary is temporary, but equity is forever. While managing operations generates income, owning them builds generational wealth. We emphasize that moving from a high-earning manager to a business owner is the only way to secure true financial freedom.
The Franchise Model Advantage
For many first-time investors, starting from scratch is risky. We advocate for the "manager to owner" franchise model because it offers established systems and brand recognition. This approach serves as one of the safer types of venture capital financing investments, allowing minority entrepreneurs to leverage existing success rather than facing the high failure rates of startups.
Housing Security Through Ownership
Business success is deeply tied to housing stability. When we help entrepreneurs stabilize their income through ownership, they can better secure mortgages and invest in their homes. This creates a positive feedback loop, where capital business solutions not only build individual wealth but also improve the neighborhoods where our partners live and work.
Breaking the Cycle of Debt
Before building wealth, we must often address liabilities. Our debt consolidation services restructure high-interest obligations, freeing up the essential cash flow needed to buy into ownership models. By providing a customized financing capital solution, we help our partners clear financial hurdles, ensuring they are ready to step confidently into their new roles as owners.
Transforming from a manager into an owner is a definitive step toward generational wealth. At Verite Diversity Business Fund, we are dedicated to providing the resources and expertise you need to make that transition. Whether you need debt restructuring or capital for a franchise,